Our business

Management team

Board of Directors

Rt Hon Lord Smith of Finsbury - Independent chairman
Stephen Kay - Independent non-executive director
Catherine May - Independent non-executive director
Alice Cummings - Independent Non-executive Director
Keith Harris - Non-executive director
Peter Antolik – Non-executive director
Keita Saito - Non-executive Director
Phil Newland - Group chief executive - South Staffordshire PLC
Andy Willicott - Managing director


Executive team

Andy Willicott; managing director

Photo of Andy WillicottAndy was appointed as managing director in May 2020, having previously been transformation director at Bristol Water.

His past roles include executive director with Pennon Group and chief operating officer for Sydney Water, with responsibility for all aspects of frontline water and waste water treatment, network operations and customer delivery. 

He has a passion for first-class delivery of service and a huge experience in digital transformation. 

Marcella Nash, PgDip, CIPD; director of human resources

Photo of Marcella NashMarcella was appointed in January 2014 previously having worked within South Staffordshire Plc as head of human resources for Echo.  She has extensive generalist HR experience and is currently responsible for organisational capability and people performance as well as health and safety standards, performance and culture.

Prior to this, she was a senior HR manager at Severn Trent Group and Severn Trent Water.

Andrew McGeoghan; finance director

Photo of Andrew McGeoghan
Andrew was appointed in 2019 having previously worked at Jacobs as head of economic regulation and assurance. 

He has a diverse experience in both the public and private sector, having held a variety of senior finance positions across the sector. He spent several years with Ofwat as an associate director before joining Jacobs in 2015 to set up and lead a specialist team advising regulated companies on their reporting and control processes. 

Rachael Merrell; customer delivery director

Photo of Rachael MerrellRachael was appointed in 2020, and in 2021 added wholesale planning and scheduling to her directorate.

Rachael has a wide range of experience working in utilities, having previously worked with us for three years as Head of Retail Services and previously at npower, First Utility and Virgin Media, plus eight years as operations manager/director with RSA insurance group.

Rachael is passionate about ensuring an excellent customer experience is delivered across the business, providing the right level of service now and in the future, using transformational change to make continual improvements for customers and colleagues. 

Caroline Cooper; strategy and regulation director
Photo of Caroline CooperCaroline was appointed in 2020 having previously been responsible for our successful PR19 submission, developing a business plan which delivers for our customers and the environment. This saw us secure over £660m of funding for the period 2020-25.

Caroline has spent all of her career in the water sector, previously working for Severn Trent Water until she joined South Staffs Water in 2003. She originally joined as an analyst in asset management and has progressed through a number of roles within the business, with her extensive knowledge in asset management, business planning and strategy development.

Andrew Lobley; operations director

Photo of Andrew LobleyAndrew was appointed in 2021. He started his career 16 years ago at Cambridge Water, in the engineering office.  Andrew then moved into water quality, which saw him achieve a PhD in water quality risk management. In 2008, Andrew joined Welsh Water - initially overseeing its drinking water safety plans, and later its clean water risk processes. In 2014.

Andrew joined South Staffs Water and Cambridge Water as head of water quality and in 2017 took on the role of director of operations.