Can for the Cam shortlisted for UK Green Business Award 2024

Posted: 19 April 2024

Can for the Cam shortlisted for UK Green Business Award 2024

Our summer water-saving campaign, Can for the Cam, has been named as a finalist in the Behaviour Change Campaign of the Year category at the UK Green Business Awards.

Launched last summer, Can for the Cam aimed at reducing seasonal high demand in water by encouraging customers to switch to using a watering can rather than a hosepipe to help protect groundwater recourses and precious local chalk streams, including the River Cam.

An ordinary garden hose can use up to 1,000 litres of water an hour, the same as an average adult uses in a whole week. Compare that to using a watering can for one hour and you’d only use around 200 litres an hour.

Across the summer, customers in the region took action, switching to a watering can when watering the lawn or cleaning the car, using 940,000 fewer litres of water per day compared to summer rates.

The UK Green Business Awards is a celebration of the most exciting, inspiring and innovative companies, projects and campaigns operating in the UK today striving to build an economy that is sustainable, healthier and more prosperous for all.

Over 400 entries were received for the UK Green Business Awards, including submissions from many of the UK's most successful and high-profile businesses.

The awards ceremony will take place on Wednesday 12 June in London.

To see the full shortlist, click here.

Read more about Can for the Cam