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Thank you Cambridge: Communities make a brilliant start reducing water demand, but continued action remains essential

Posted: 13 July 2026

Cambridge Water has thanked customers and local businesses for responding positively to the temporary hosepipe ban announced last week (09/07/2026). Thousands of households and businesses have started to take actions to reduce their non-essential water use. This has resulted in a slight reduction in water demand in the first 24 hours, with the company urging its communities to continue coming together to increase that effort.

Water use has reached record levels. Just this week it was 112ml a day - a 30% increase on averages this time of year, equivalent to an extra 300,000 bathtubs of water. In the last 24 hours, initial figures show some progress has been made to begin to reduce the daily deficit between customer demand and the amount produced.

The company says the response demonstrates the strength of local communities coming together to help protect water supplies and the region's precious chalk streams during a period of exceptional heat and dry weather.

However, Cambridge Water is also warning customers not to see this as the end of the challenge. Demand remains significantly higher than normal for the time of year, and continued reductions in water use over the coming days and weeks will be vital to maintain supplies and protect the local environment.

Elena Karpathakis, Managing Director of Cambridge Water, said: 

"We want to say a huge thank you to our customers, partners and communities. Within hours of our 
appeal, people across our region began making changes to the way they use water.
 
"We know asking people to use less water isn’t easy. But we also know the communities we are proud 
to serve can have a huge impact, working with us to maintain a reliable water supply. Many customers 
have simply got on with doing their bit - putting away hosepipes, watering plants less often, taking 
shorter showers and thinking carefully about how much water they use. Those actions may seem 
small individually, but together they have already made a real difference.

“At the same time, our teams have been working around the clock to produce water at record levels 
and find and replace as many leaks as we can. Our leakage teams have been finding and repairing 
from 4am each day during this exceptional time.

"The reduction we've seen so far is a fantastic start and shows what can be achieved when 
communities come together. But it is only a start. It is vital we all maintain these efforts. The hot, dry 
weather is continuing, and we need to see sustained reductions in water use over the coming days and 
weeks.

The company is asking businesses to join the efforts of local residents and is continuing to engage 
across the region to identify opportunities for them to reduce non-essential water use. This includes 
reviewing activities such as sprinkler use and other discretionary water consumption.

Cambridge Water also wishes to thank the multiple partner agencies that are supporting its efforts 
to maintain water supplies at this time. Amongst them, Water Resources East said: “Implementing a 
temporary ban is the responsible thing for Cambridge Water to do to protect the environment in current 
weather conditions and in response to the recent spike in water demand.

“Cambridge water is an industry-leader on leakage performance and on average has the lowest water 
demand per person in England. But their water is almost entirely sourced form sensitive chalk rivers 
and groundwater sources. They need the support of their customers during exceptional times like this 
to reduce their water demand.” 

Elena continued: 

"Whilst some people may feel that individual actions don't matter, the reality is that yesterday's 
reduction happened because thousands of people made a conscious decision to help. Their efforts 
are already contributing to protecting local water supplies and the environment.

"Every litre saved today increases our resilience for tomorrow. We're asking everyone to keep going." 

Cambridge Water continues to provide useful water saving advice on its website, https://www.cambridge-water.co.uk/ and urges customers to maintain compliance with the temporary hosepipe ban.   

View the statutory notice for restrictions on water use

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